
The spotlight shows you things that are important: how many people follow your company, how many have changed jobs this year, etc. The Sales Spotlights feature is one that appears when you perform a search for prospects that are going to want to engage with your brand. It’s like having your own network of leads in the pipeline and keeping an eye on news or organizational changes can help you determine the ideal time to make contact. Then, these people are the first to show in the News Feed on the app, which offers some premium features when compared to the original LinkedIn feed. One of the best features of Sales Navigator is that it gives people the chance to save organizations or even individual contacts on the LinkedIn platform. You can segment leads by function, job title, and even geography or department size. For example, if you want to find companies that have more than 500 employees and offer marketing solutions, you can set the filters for all of those things, and so much more. Get as specific as you want with your search. You can even look up certain industries, territories, and so forth. With Sales Navigator, you have access to a lot of great advanced filters and features that enhance the sharing and networking experience. 8 Sales Navigator tips, hacks, and features for better prospecting 1. So, how can your team best put this app to use? Here’s what you need to know. The Sales Navigator allows you to prospect key accounts and leads, monitor activities, and so much more. If you’re trying to get better results from your sales prospecting or even if you just want to empower your reps with better tools, this is definitely one that should be on your list.
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Today, it’s becoming a tool that everyone needs to know how to use. There are three different tiers of Sales Navigator that users can choose from, and they all have their own features to consider. And, like anything, the best sales reps know how to maximize the power of tools like this for their prospecting (and so much more). By creating their LinkedIn Sales Navigator tool, they’re doing just that. Today, the brand is working hard to become a leader in their industry in as many ways as possible.
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LinkedIn is a professional networking site, but it’s also so much more than that. HubSpot did a study that showed LinkedIn coming in at 277% more effective than Facebook and Twitter for lead generation. And if you’re not already using LinkedIn as a prospecting source, you’d better get on board. Sales Navigator, which companies like Hootsuite, ADP and Juniper Networks already successfully test-piloted, also integrates with two widely used CRM tools, Microsoft Dynamics and Salesforce.LinkedIn Sales Navigator is a great prospecting tool that leverages the entire LinkedIn network as part of your quest for lead generation. It also identifies mutual connections - your own employees and/or coworkers included - at companies you're honing in on. How? By recommending sales leads, delivering news mentions about influential contacts (through its newly acquired Newsle feature), notifying users of key contacts' job changes and more. LinkedIn says the overhauled tool addresses them all. Related: LinkedIn's App Just Got More Useful LinkedIn group product manager Sachin Rekhi told TechCrunch that it covers four key areas - "establishing a presence on social networks, finding the right people, engaging with those people, and building trust."

The retooled version of Sales Navigator (available now for mobile web and desktop, with a mobile app in the works) embraces softer, subtler "social selling" over hard sales. While this may come at a steep price, social sellers (people who leverage social media to find and chase sales leads) are 51 percent more likely to beat their quota than traditional sellers, according to LinkedIn's Social Selling Survey Index.
